FRAGRANCES 'FUNCTIONAL' ARRIVALS AGAINST CITIZEN STRESS

We will use fragrances more and more, not only as a most welcome gift for the feast of lovers. We will also wear them as singles day and night, we will spread them at home and in the office because nine 'functional' properties are confirmed by some aromas that would be useful for general well-being and to regain calm especially for those who live in high-level cities stressful.

If the past months at the Stevens Institute of Technology have identified how smelling the smell of coffee has invigorating effects similar to the caffeine contained in the drink, the future of fragrances promises to extend in a 'functional' key to 'turn on' the brain's reactions better and helping the body to be more responsive and performing, as the analysts of the Global Wellness Summit (GWS) claim that identified the new trend among the 10 world wellness trends of the year just ended.


Not only is the perfume bottle among the most common gifts for Valentine's Day, we will buy them to feel better even on our own. In fact, new anti-stress fragrances are expected, strictly without gender, containing, for example, essences of rosemary flowers that acts on the brain, increasing attention and improving mood or based on natural soothing mixtures. "These discoveries pave the way for the use of perfumes to minimize the negative effects of city life, decreasing the levels of aggression and tension, or the lack of sleep, - reads a note from the GWS.

"In the laboratories of the main essence industries, the use of aromas is being explored as a useful method for maintaining high attention even in noisy urban environments. Fragrances can be a new remedy for those who live in cities. " In the meantime, in the two weeks leading up to the feast of lovers, there is a spike in perfume sales every year, and I try to spend $ 170 million on luxury fragrances in the last fifteen days of February and female perfume bottles are the 60% of the slice, according to new data announced by the New Yorker NPD Group.

"Perfumes are also the gift that is remembered the longest, they remain etched in the memory while flowers and chocolates are forgotten within a few days" analysts point out. What are the most sought after and appreciated perfumes?
Without a doubt the luxurious solid perfumes, contained in precious packaging and made with original waxes and essences that melt on the skin releasing the aroma. Follows the extracts, the eau de parfume, the eau de toilette and finally the cologne. Then there are the essences of artistic perfumeries, a market niche that in Europe has reached 600 million in turnover, corresponding to over 1.3 billion euro in consumer prices (data from the Pitti Immagine Observatory 2019). The trend of this field points to wood essences, green extraction methods and sustainable production.